STRATEGI IMPLEMENTASI SISTEM AIMM (ADVANCED INTELLIGENT MARITIME MANAGEMENT) CLOUD SEBAGAI UPAYA TRANSFORMASI DIGITAL MANAJEMEN KRU DI PT CAKRAWALA NUSA BAHARI

Abstract

The development of information technology in the maritime industry encourages shipping companies to shift toward digital transformation, especially in managing ship crew operations. PT Cakrawala Nusa Bahari still faces several issues because its crew management processes are handled manually. This results in delays in data updates, disorganized documents, and a higher risk of human error. To overcome these problems, the company has started implementing the AIMM Cloud system as an integrated digital solution. However, its implementation has not been fully optimal due to limited human resource understanding, lack of training, and suboptimal integration between divisions. This study aims to analyze the implementation strategy of the AIMM Cloud system as part of the digital transformation of crew management at PT Cakrawala Nusa Bahari. The research uses a descriptive qualitative method, with data collected through observation, interviews, literature review, and documentation. The data is analyzed using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, supported by the Grand Strategy Matrix to determine the most appropriate strategy. The results show that the implementation of AIMM Cloud can improve operational efficiency, data accuracy, and make it easier to monitor crew certification and rotation in real time. However, to optimize the system, appropriate strategies are needed, such as improving human resource competencies through training, developing digital-based standard operating procedures (SOPs), and strengthening coordination between divisions. With a well-planned implementation strategy, AIMM Cloud is expected to effectively support digital transformation and enhance the performance of crew management within the company.