PENGARUH DIGITALISASI DATA LAYANAN KAPAL DAN BARANG TERHADAP PORT CLEARANCE DI PT PERTAMINA TRANS KONTINETAL AGENCY OPERATION PANJANG

Abstract

This study aims to analyze and prove the magnitude of the influence of ship and cargo service data digitalization on the effectiveness of the port clearance process at PT Pertamina Trans Kontinental Agency Operation Panjang. Service quality in the port administration system has now transformed into an integrated digital ecosystem through the INSW and Inaportnet platforms to improve the operational efficiency of ship agencies. The research method used is a quantitative method with a descriptive and associative approach. Data collection techniques were carried out through observation, documentation, and the distribution of questionnaires to 40 respondents who are operational personnel at PT Pertamina Trans Kontinental. Data analysis used includes descriptive statistical analysis, validity tests, reliability tests, correlation coefficient analysis, and simple linear regression analysis using IBM SPSS Statistics version 26 software. The results of the study indicate that the digitalization of ship and cargo service data has a positive and significant influence on the effectiveness of the port clearance process. This is evidenced by the correlation coefficient (R) value of 0.833, which shows a unidirectional relationship in the very strong category, as well as a coefficient of determination (R Square) value of 0.694, which means the digitalization variable provides a dominant contribution of 69.4% to service effectiveness. The results of the hypothesis test (t-test) also show that the t-value (9.291) > t-table (2.024) with a significance level of 0.000 < 0.05, so it can be concluded that the better the implementation of data digitalization, the more effective the port clearance process performed. Therefore, the company is expected to continue optimizing technological infrastructure and improving human resource competence to reduce ship idle time and avoid the risk of late fees (demurrage).