Abstract:
Zuhdi, Fadlan, Muhammad. 2025 “Optimizing Crew Recruitment Using Social
Media at PT. Arjuna Samudera Indonesia”
This study aims to analyze the optimization of ship crew recruitment using social media
at PT. Arjuna Samudera Indonesia. The research method used is descriptive qualitative
with data collection techniques through observation, interviews, and documentation.
The results of the study indicate that the implementation of social media in the
recruitment process has not been integrated and structured properly, and there is
inefficiency in sending CVs by applicants. The main obstacles include the lack of a
targeted communication strategy, minimal monitoring, and the absence of a special
team to handle social media.
Based on these findings, the researcher suggests several solutions, such as preparing a
scheduled and consistent content strategy, diversifying content types, increasing the
capacity of professional social media management, strengthening digital responses and
interactions, and implementing a data-based evaluation system. By implementing this
strategy, PT. Arjuna Samudera Indonesia can increase the effectiveness of recruitment
through social media, reach more qualified sailors, and build a modern and competitive
company image in the maritime industry.
