Abstract:
This study aims to analyze the effect of the quality of ship agency services on the number
of ship arrivals served by PT Segara Ekualitas Abadi, Morowali Branch. Service quality
is an important factor in increasing service user satisfaction and has the potential to
influence the level of ship visits to an agency company. The research method used is a
quantitative method with a descriptive and associative approach. Data collection
techniques were carried out by distributing questionnaires to respondents who are users
of ship agency services. Data analysis used includes descriptive statistical analysis,
validity tests, reliability tests, correlation coefficient analysis, and simple linear
regression analysis to determine the magnitude of the influence between the independent
and dependent variables. The results of the study indicate that the quality of ship agency
services has a significant influence on the number of ship arrivals. This is evidenced by
the correlation coefficient value which shows a strong relationship between the two
variables, as well as the results of the hypothesis test which states that service quality
has a positive and significant effect on increasing the number of ship visits. Thus, it can
be concluded that the better the quality of ship agency services provided, the higher the
number of ship arrivals served by the company. Therefore, the company is expected to
continue to improve the quality of service in order to attract more service users and
improve the company's operational performance.
