OPTIMALISASI CHARTERKAPALDOMESTIKTERHADAP KINERJAPERUSAHAAN PADAPT HUTAMATRANS KENCANA

Abstract

Syintia Sari, Cut. 2025. “Optimizing Domestic Ship Charter Strategy to Enhance Company Performance at PT Hutama Trans Kencana” This study investigates the optimization of domestic vessel chartering strategies and its impact on company performance at PT Hutama Trans Kencana, a subsidiary of PT Humpuss Maritim International specializing in oil and chemical tanker transportation. The analysis was initiated to address operational inefficiencies, underutilization of vessel fleet assets, and increasing demand for efficient cargo in the Indonesian maritime sector. Unlike previous studies that focused primarily on financial metrics, this study integrates operational, technological, and human resource dimensions to holistically assess company performance. The primary objective is to explore how an optimized domestic vessel chartering process, particularly through the use of time and voyage charter systems, can improve cargo delivery efficiency and company competitiveness. Using a qualitative methodology, data were collected through observation, documentation, and case studies that directly understand maritime operations. The findings reveal a strong correlation between optimized charter management and improved operational performance, assessing key indicators such as efficiency, scheduling flexibility, vessel fleet utilization, and excellent human resource support. Resource optimization emerged as a critical driver. The study concludes with practical recommendations to strengthen management systems and promote sustainable charter business practices in the maritime industry. These insights contribute to economic development in the maritime industry, corporate management, and human resource performance.